James Hardie Brand Story-Westlake Development Group

As one style of promotional videos produced by Valve, for the 2018 Street of Dreams dream home tour in Portland Oregon, Valve was contracted by the James Hardie Siding Company to script, direct, film and edit this brand story video in order to showcase the partnership and ongoing relationship the builder has with James Hardie, as well as demonstrate the quality of their siding products. Our approach for this was this documentary style video narrated by the builder himself, and we showcased the different stages of the building of the home and how the Hardie siding made the difference for this award-winning home. This video was featured on big screens at the month long show, and the client has also been using it for the marketing of their latest products.



Valve Interactive

James Hardie

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